Med-tech / Health
Restarting a stalled raise
Making specialist cardiology legible to non-specialist investors — and restarting a med-tech raise that had stalled: +$1.5M in 45 days, at 2.2× the original pace.
Role
Landing copy
Micro-copy story, built with Republic’s design team
Format
Long-form landing
Reg A raise
Result
+$1.5M in 45 days
2.2× the pace of the original deal page
The brief
The original deal page read like a traditional medical-industry pitch, and the raise had stalled at $1.8M after four months. The job: turn a complex value proposition into a story an investor could absorb in under a minute — without overclaiming.
The insight
In health, specificity is the persuasion. A monitor “inserted in 2 minutes in an office procedure” sells itself. The job is to get out of the fact’s way.
Through-line
State the fact precisely, and let it do the selling.
Selected lines
“Oracle Health is developing a remote heart failure monitor that’s inserted in 2 minutes in an office procedure.”The solution, in one specific sentence
“Billions in efficiencies from early continuous heart monitoring are not being captured.”The problem — framed as stakes, not fear
“Wearable monitors suffer from low accuracy, limited data, and are too inconvenient to use long-term.”Positioning against the category, plainly
The work
in 45 days once all outbound pointed to the new landing — 2.2× the pace of the original deal page, which had stalled at $1.8M over four months.
A pitch an investor could fully absorb in under a minute.Next project
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