Brand writer · Content lead
I write for companies building hard things.
A decade of brand, product, and conversion writing across fintech, deep tech, health, and edtech. Currently Content Design Lead at TripleTen.
Selected work
5 projects- 01
Republic
Rebuilding a brand voice on hard tech
Fintech · Social18×engagement in 3 weeks - 02
Robot Cache
A launch page that raised the round
Blockchain gaming · Long-form$10M+committed, ~$20M waitlisted - 03
Oracle Health
Restarting a stalled raise
Med-tech · Long-form+$1.5Min 45 days · 2.2× the pace - 04
TripleTen
One voice across a mass-market system
Edtech · Landing-page system3×lower CAC in 4 months - 05
Human
A brand voice from zero
Web3 identity · Manifesto0 → 1voice originated from scratch
About
I started in localization at Yandex, moved into fintech as an editor and copywriter, and built and ran the content team at Republic. Since 2022 I’ve been at TripleTen — first as lead copywriter, now as content design lead. Bilingual English–Russian. Committed to the Oxford comma and the em dash.
- 2025–nowContent Design LeadTripleTen
- 2025Product Communications ManagerTripleTen
- 2022–25Lead CopywriterTripleTen
- 2021–22Communications StrategistMnsht.co
- 2021Content Ops LeadRepublic
- 2020Senior Content SpecialistLuxoft
- 2019–20Scientific CopywriterCentaura
- 2018–19Editor / CopywriterBANKEX
- 2015–18Localization SpecialistYandex