Blockchain gaming / Investment
A launch page that raised the round
Translating a blockchain game-resale platform into plain benefit, on a page built to convert investors.
Role
Wrote & edited
the launch / offering page
Format
Long-form narrative
Product & investment
Result
$10M + $20M
committed + reserved; cap lifted to $30M
The brief
Sell a technically dense proposition — a blockchain store where gamers resell digital games and mine for credit — to investors who aren’t crypto natives, in one scrolling page, without hand-waving.
The insight
Don’t lead with the blockchain. Lead with the unlock everyone gets: you can finally resell a digital game you’re done with. Anchor on the familiar, then reveal the tech underneath.
Through-line
Concrete benefit first, mechanism second.
Selected lines
“The first game store on the blockchain, where both gamers and creators win big.”Hero — benefit before mechanism
“For the first time ever, gamers can resell their digitally-purchased games and buy new games by mining.”The core unlock, in plain language
“You’re investing in growth and go-to-market, not proof of concept.”Investor framing — candor over hype
The work
committed, plus ~$20M waitlisted — enough to file to triple the raise cap to $30M.
Covered by Forbes, VentureBeat, and Barron’s.Next project
Oracle Health →